Azure Marketplace

Deploy CRAFT from the Azure Marketplace using private offers, CNAB bundles, and MACC committed spend drawdown.

Azure Marketplace

CRAFT is available on the Azure Marketplace as a Container Offer (Kubernetes Application). Customers can deploy the platform into their own AKS clusters and apply purchases against their Microsoft Azure Consumption Commitment (MACC).

Why Azure Marketplace

MACC Drawdown

Customers apply CRAFT purchases against their Microsoft Azure Consumption Commitment (MACC), eliminating budget approval friction for Azure-committed enterprises.

Co-Sell with Microsoft

Private offers through Partner Center enable Microsoft field teams to co-sell, providing priority access to enterprise accounts.

Unified Billing

Purchases appear on the customer’s existing Azure invoice with no separate vendor billing.

Enterprise Trust

Azure Marketplace listings undergo Microsoft certification, providing additional trust signals for enterprise procurement.

Architecture

The Azure listing packages the same cloud-agnostic em-runtime Helm chart into a CNAB (Cloud Native Application Bundle) format required by Azure Marketplace:

Component	Source
Application chart	em-runtime Helm chart (cloud-agnostic)
Packaging format	CNAB bundle (Helm + ARM template + createUIDef)
Infrastructure module	AKS Terraform module (to be built as part of marketplace strategy)
Container images	Published to Azure Container Registry (ACR) via CI/CD
Partner management	Azure Partner Center

Azure Marketplace has the highest packaging complexity of the three cloud marketplaces due to the CNAB bundle requirement. The bundle must include an ARM template and a createUIDef.json for the deployment UI.

Deployment Model

Private Offer

Private offers are managed through Azure Partner Center.

1. Create a private offer in Partner Center

   The sales team configures pricing, selects target Azure tenants or subscription IDs, and generates a private offer with custom terms and pricing.

2. Customer accepts the offer

   The customer receives the private offer notification in the Azure Portal, reviews terms, and subscribes. Charges apply against their MACC commitment.

3. Deploy to AKS

   After subscription, the platform is deployed into the customer’s AKS cluster using the CNAB bundle, which installs the Helm chart with marketplace-specific values.

Self-Service (Phase 3)

The self-service deployment uses the CNAB bundle with a createUIDef.json that provides:

• A guided deployment wizard in the Azure Portal
• AKS cluster selection or provisioning
• Azure Database for PostgreSQL Flexible Server configuration
• Azure Cache for Redis provisioning
• Managed Identity configuration for pod-to-Azure-service authentication

CNAB Bundle Structure

The Azure Container Offer requires a CNAB bundle with these components:

cnab/
  bundle.json          # CNAB manifest referencing Helm chart and images
  app/
    Chart.yaml         # em-runtime Helm chart metadata
    values.yaml        # Marketplace-specific defaults
    templates/         # Helm templates
  arm/
    mainTemplate.json  # ARM template for Azure resource provisioning
    createUIDef.json   # Deployment UI definition for Azure Portal

createUIDef.json

The createUIDef.json defines the deployment wizard that customers see in the Azure Portal:

• Basics: Subscription, resource group, region selection
• AKS Configuration: Cluster selection or creation parameters
• Database: Azure Database for PostgreSQL connection settings
• Cache: Azure Cache for Redis connection settings
• Identity: Managed Identity configuration for Keycloak and secrets backend (Infisical or ESO)

Billing Integration

Azure billing uses the Metering Service API for consumption tracking.

Pricing Model

Model	Fee	Mechanism
Flat rate	~3%	Monthly or annual subscription
Custom meters	~3%	Per-dimension usage via Metering Service API
Private Offer	Negotiable	Custom pricing per customer

Metered Dimensions

Dimension	Unit	Description
agentsRegistered	count	Active A2A agent registrations
apiRequests	count	Total API requests
dataTransferOutGB	GB	Data egress from the platform
healthChecks	count	Health check probes performed

Container Image Publishing

The CI/CD pipeline publishes images to Azure Container Registry (ACR):

# Authenticate to ACR
az acr login --name emergenceai

# Tag and push images
docker tag emergence/governance:$VERSION emergenceai.azurecr.io/emergence/governance:$VERSION
docker push emergenceai.azurecr.io/emergence/governance:$VERSION

All 12+ container images (3 production + 5 subchart + 4 init) are published to ACR as part of the multi-registry CI/CD pipeline.

Prerequisites for Deployment

Before deploying from Azure Marketplace:

1. AKS cluster — An existing AKS cluster (1.28+) with system and user node pools
2. Azure Database for PostgreSQL — Flexible Server with PostgreSQL 17+ and 9 databases
3. Azure Cache for Redis — Redis 7 instance for caching and event streaming
4. Managed Identity — User-assigned managed identity for pod-to-service authentication
5. Networking — VNet with AKS integration and private endpoints for database and cache

Partner Center Certification

Azure Marketplace requires additional certification steps:

Requirement	Description
Technical validation	Microsoft validates the CNAB bundle deploys correctly to AKS
Security review	Container images are scanned for vulnerabilities
Documentation	Deployment guide and support documentation required
Support plan	SLA and support contact information must be provided

Partner Center certification can take 2-4 weeks. Plan for this timeline when targeting Azure Marketplace availability.

Troubleshooting

CNAB deployment fails with template errors

Verify the ARM template in mainTemplate.json is valid using az deployment group validate. Ensure the createUIDef.json schema matches the ARM template parameters.

ACR image pull failures

Verify the AKS cluster has the AcrPull role assignment on the ACR instance. For cross-subscription deployments, ensure the managed identity has appropriate permissions.

MACC credits not applied

Confirm the offer is MACC-eligible in Partner Center. The customer’s MACC agreement must include Azure Marketplace purchases — older agreements may not include this benefit.

Next Steps

GCP Marketplace

Learn about the GCP Marketplace listing and GKE deployment.

AWS Marketplace

Learn about the AWS Marketplace listing and EKS deployment.